Nu started with a simple frustration. Like millions of people, our founder had spent years sleeping hot — restless nights, sweaty sheets, and mornings that felt worse than the evening before. The usual fixes didn't work. The expensive fixes didn't either.

Then came the research. Deep into fabric science, sleep studies, and textile manufacturing — and one material kept coming up: bamboo viscose. Not because it was trendy. Because it actually worked. Its natural micro-gap fiber structure pulls heat away from the body and releases it into the air — something cotton and memory foam simply cannot do.

The problem was the price. The brands doing it right — Sijo, Cozy Earth, Ettitude — were charging $150, $200, sometimes more for a single sheet set. Premium quality shouldn't mean premium exclusivity.

So we built Nu.

Nu was built on one belief: that sleeping cool shouldn't cost a fortune. We went directly to the source — Grade A bamboo viscose, woven to 300 thread count, OEKO-TEX certified, and tested to the same standard as brands that charge three times the price.

No celebrity partnerships. No inflated markups. No unnecessary middlemen. Just honest bedding, made properly, sold at a price that makes sense — because we believe your best night's sleep shouldn't be a luxury.

Every Nu sheet set is crafted from 100% bamboo viscose — naturally hypoallergenic, breathable, and buttery soft from the very first night. It carries the OEKO-TEX Standard 100 certification, independently verified to be free from over 100 harmful substances. Safe for sensitive skin. Safe for your home. Good for the planet.

What we stand for

Nu is still small. We're proud of that. It means every order matters, every customer matters, and every night's sleep we improve matters. We're not trying to be the biggest bedding brand. We're trying to be the most honest one.

Sleep cooler. Wake up rested. That's Nu.